What You Get
Specific findings. Concrete fixes. Clear priorities.
Every report is built around six areas that decide whether a visitor stays, trusts you and takes action. Here’s exactly what we check in each one, and what a finding looks like.
Trust Issue Analysis
Visitors decide whether to trust you in seconds, often without reading anything. We look at the page through the eyes of a sceptical first-time visitor and list every moment where doubt creeps in.
What we check
- Social proof: testimonials, reviews, client logos and case results
- Credibility signals: who is behind the business, credentials, real contact details
- Guarantees, refund terms and risk-reversal messaging
- Pricing clarity and hidden-cost anxiety
- Security cues around forms and checkout
- Consistency between claims, visuals and tone
- Issue
- Testimonials appear only at the very bottom of the page, below the final call-to-action.
- Why it matters
- Most visitors never scroll that far, so the proof never reaches the people deciding whether to act.
- Fix
- Move your two strongest testimonials directly under the hero section and add one beside the main CTA.
CTA Fixes & Optimisation
A call-to-action is where interest turns into action, or quietly fails to. We review every button and link that asks the visitor to do something.
What we check
- Button copy: does it describe the outcome, not just the action?
- Placement and repetition along the scroll path
- Contrast, size and visual priority versus competing elements
- Friction after the click: form length and required fields
- Primary vs. secondary actions and choice overload
- Urgency and reassurance micro-copy next to the button
- Issue
- The main button says “Submit” and sits next to three other links of equal weight.
- Why it matters
- Generic copy and competing options split attention and lower click-through.
- Fix
- Rename it to “Get my free quote”, give it the only solid colour on the page and demote the other links to text.
Headline Suggestions
Your headline decides whether anyone reads the rest. We test it against clarity, specificity and relevance, then write alternatives you can use straight away.
What we check
- Clarity: can a stranger tell what you offer in one read?
- Specificity: concrete outcomes instead of vague promises
- Audience fit: does it speak to the visitor’s actual problem?
- Subheadline support and the hand-off to the rest of the page
- Message match with ads, emails or links that bring traffic
- Section headings that keep skimmers moving down the page
- Issue
- Headline reads “Welcome to Studio Nova”.
- Why it matters
- It says who you are but not what the visitor gets, so it gives them no reason to keep reading.
- Fix
- Try “Brand identities that make small businesses look established, delivered in 3 weeks”.
Structure Improvements
Good content in the wrong order still loses customers. We map how your page flows today and propose an order that answers questions in the sequence visitors ask them.
What we check
- Section order versus the visitor’s decision journey
- Visual hierarchy: what the eye sees first, second and third
- Content density, scannability and paragraph length
- Objection handling: are doubts answered before the ask?
- Redundant or distracting sections that dilute focus
- Navigation and exits that lead visitors away from conversion
- Issue
- Pricing appears before the page explains what is included.
- Why it matters
- Visitors see the cost before they understand the value, which makes the price feel high.
- Fix
- Reorder to Problem → Solution → What’s included → Proof → Pricing → FAQ → CTA.
Mobile Experience Review
Most of your visitors meet your page on a phone, often on the move and with little patience. We review the experience at real phone sizes, not just a shrunk desktop.
What we check
- What is visible on the first screen without scrolling
- Tap target size and spacing on buttons and links
- Font size, line length and contrast on small screens
- Perceived load speed: heavy images, layout shifts, pop-ups
- Form usability with on-screen keyboards
- Sticky elements that cover content or CTAs
- Issue
- On mobile, the hero image pushes the headline and CTA below the first screen.
- Why it matters
- Visitors see a picture with no message and no action, and many leave before scrolling.
- Fix
- Crop the hero image on mobile and place the headline and button within the first 600px.
Professional PDF Deliverable
Findings are only useful if you can act on them. Your report is written so that you, your developer or your designer can pick it up and start fixing without a call.
What we check
- Executive summary with the most important fixes first
- Annotated screenshots showing exactly where each issue is
- Every finding written as issue → why it matters → fix
- Priority labels so you know what to do first
- Copy suggestions you can paste straight into your page
- Shareable format for your team, developer or designer
- Issue
- You receive feedback as a long email with no clear order.
- Why it matters
- Unprioritised feedback is hard to act on and often ends up ignored.
- Fix
- Our PDF ranks every finding by impact and effort, so you know what to fix this afternoon and what can wait.
Report structure
How your PDF is organised
Executive summary
The three to five changes with the biggest impact, on one page.
Findings by area
Trust, CTAs, headlines, structure and mobile, each with annotated screenshots.
Rewrites & suggestions
Headline options and copy you can paste straight into your page.
Priority action plan
Every fix ranked by impact and effort, so you know where to start.*
* The scope of each section depends on your plan. Compare plans to see exactly what’s included.
Get these findings for your own page.
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